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How Agency CSDs, MDs and HR will particularly benefit.

The Mentor team is well known for making agencies profitable during recessions. And one of the ways of doing this, as you know, is to increase the credibility, ability and cross-team competence of your Client Services team.

This is exactly what this resource does.

It acts as the perfect desktop, on the job, best practice training tool empowering your teams to maximise their value to your Clients.

In fact it may be the most cost effective, affordable and valuable training resource available to you. Not only does it cover all your strategic and marketing communications skills, but it includes a year’s worth of Management Training modules that are ideal for an Internal Training Programme.

or or read on for a demonstration of just how practical it is.

This resource uses simple mentoring questions and checklists to guide your team through whatever they are doing. Word and Excel production templates and briefs then help them to actively carry out the planned campaign. (See this Yellow Pages link if you’d like to see an example).

It gives your team all the recruitment, customer loyalty and up-selling tactics that will actively drive your Clients’ businesses.

We give you ‘quick-win’ best practice tips on how to instantly improve your Control direct mail piece, your brochures, exhibition unit, pay-per-click ads, website, radio ads, emails, telemarketing, press ads, press releases and TV campaigns – in fact whatever your team is doing, we’ll help them improve their ability to generate a return for your Clients.

You know that not using best practice is simply a waste of everybody’s time and money.

Your team will get instant guidance on a total of 31 methods and media channels in the digital area alone. We cover every direct, promotional, PR, field marketing and advertising option.

From progressive brands like Dyson to international agencies like Tequila, this resource is used across the world.

No other resource is as comprehensive, as simple, effective, practical and as focused on delivering you consistent profitable growth.

or email Mark Wilson, to have a quick tour of the resource over the telephone, at your convenience.