Your evaluation priorities
What will be measured, by whom, how and when to determine whether the activity has been successful?

See also this best practice guidance from the IPA, ISBA, MAA and PRCA.

Review this guidance on creating a rigorous ROI evaluation of the proposed campaign.

8 ways to improve your evaluation process
.

Direct Mail evaluation
An understanding of the various techiniques available to you, plus when, why and how to use them.

Direct response press evaluation

Press inserts evaluation

Telemarketing evaluation

DRTV

The IPM's Promotional Evaluation Tool

On-pack evaluation
Guidance on the methods available to you.

Sampling evaluation

Fields marketing - reporting and monitoring

Fields marketing ROI

Exhibition evaluation

Experiential evaluation

Door drop evaluation

Email evaluation
Guidance on the tools and options available to you.

Pay-per-click/Search - be more cost effective

Pay-per-click/Search - tracking and analysis

Website evaluation

Website analytics

SEO Evaluation

SMS evaluation

Interactive TV evaluation

Viral campaign metrics and evaluation
Plan to generate a return

Social media evaluation

Public Relations
Guidance on the data and evaluation methods available to you.