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back || home ► || 5. What needs testing?
Experiential marketing

Experiential Marketing - your practical guide
.

Field marketing methods

1. Auditing

2. Product demonstrations

3. Merchandising

4. Mystery caller/shopper

5. Sampling

6. Personal selling - outsourced sales personnel

7. Leafleting

8. At exhibitions and trade fairs
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Evaluation guidance - field marketing

Field marketing evaluation
A guide/checklist

 
Training Modules Templates

Interrogating your agency brief

Creative Briefing

Document writing skills

Presentation strategy

Presenting

Choosing a Supplier

Return-on-investment

Risk Assessment Report template

Risk Assessment Matrix Analysis

Health & Safety doc template

Experiential Timing Plan

Agency brief - field marketing, generic

Staff briefing form

Budgeting field marketing

Demonstration brief

Event or roadshow brief

Budgeting events and roadshows

Exhibition brief

Budgeting exhibitions

Merchandising brief

Sampling brief

 
 
Specialist Suppliers
Field marketing agencies
Experiential agencies
Merchandising sales teams
Guerrilla marketing
Promotional staff
Exhibition stands
 
 
 
 
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